About us

Our Story – Jazeerah Fragrances
Every fragrance has a heartbeat. And ours began with a moment that changed everything.

Years ago, before Jazeerah Fragrances existed, there was a single incident that shaped our purpose. One evening, while sorting through old belongings, our founder discovered a small box filled with handwritten letters — memories from a time long gone. Inside that box was a faint scent, one that instantly brought back a wave of forgotten emotions: love, loss, hope, and the gentle ache of things left unsaid.

That scent — delicate yet powerful — made our founder pause. How can something invisible hold so much? How can a fragrance carry a story, a city, a person, or an entire lifetime within it?

That night became the beginning of Jazeerah Fragrances.

It was in that moment we realised what perfume truly is:
a storyteller.
Not made of words, but of emotions.
Not read by the eyes, but felt by the heart.

We decided to create fragrances that do what that one forgotten scent did — take people back to moments that matter, and gently remind them of who they are, where they’ve been, and what they cherish.

The Birth of Our Perfumes
Each fragrance in our collection grew from that personal realization.

Akhri Khat was inspired by the bittersweet tenderness of that last letter in the box — the kind of emotion that stays even when the moment has passed.

Purana Lahore was born from memories of wandering through the old streets of the city where childhood laughter, food aromas, and historical charm come together like a living poem.

Manzil-e-Ishq reflects the courage it takes to follow love — a tribute to every heart that dares to keep walking, no matter how long the journey.

Jushtojo captures that never-ending search for meaning, identity, and dreams — the pursuit that defines every passionate soul.

Mirha is inspired by the gentle calmness of finding light within yourself, even in moments of darkness.

Kahani reminds us that every life is a collection of stories, and each scent becomes a chapter of your personal journey.

Why We Exist
Jazeerah Fragrances was created with one belief:
Scents should touch the soul, not just the skin.

We craft perfumes that connect with emotions, memories, places, and people. Our fragrances are not just worn — they are felt, lived, and remembered.

From a forgotten box of letters to a brand that celebrates stories… our journey is proof of how deeply a scent can shape a life.

This is our beginning.
And now, every perfume we create is an invitation 
for you to discover your own story with Jazeerah Fragrances.